Two principles to uncovering the subconscious
Imagery and metaphors.
The brain thinks not in words but in images. When we want to express our opinions verbally, we make an effort to translate the images in our brain into words. This is why the first principle to uncover the hidden brain is through imagery. The second principle comprises metaphors, which act as a lens through which we view, interpret and record life.
For this project FutureBright integrated data from ZMET discussions: this comprises a study of a collage of over 3,000 participants, 10,000 images, 800 metaphors used in everyday language and 150 deeper concepts.
Turkey’s Subconscious Mindscapes of the Unconscious is a participatory art project that replaces the conventional artist with anonymous contributors, putting collaborative production at the heart of the artistic process.
24–12–2021 Ugur Batı, Akan Abdula
Türkiye’nin Bilinç Dışı İmgeleri
Bu makale çalışması, tüketim kültürünün gelişim süreci içerisinde, günümüzde yaşanan tüketim olgularının gündelik hayat pratiklerinde ve tüketici zihninde nasıl yansıdığı biçimle ilgili çıkarımlarda bulunulmuş...
12–01–2022 Beyza Uçak
Reading Turkey’s Unconscious Images exhibition as a participatory art project
What do we make of the art we cannot sell?
The exhibition entitled, Turkey’s Unconscious Images, is a ‘multi participant’ art project in which the collaborative creative process is the subject of the resulting meaning. Beyond the contribution of writers and speakers in the field of social sciences...
06–01–2022 Başak Abdula, Pınar Kocabıyıkoğlu
ZMET portrays consumer insight
In search of the untold
It has long been common knowledge that the consumer does not make his or her decisions based on conscious thought or logic, that the frontal lobe does not play a major role in shaping their purchasing behaviour. Humans are not rational beings...
14 January - 8 February 2022 MAJI ART GALLERY ISTANBUL 14 January - 8 February 2022 MAJI ART GALLERY ISTANBUL
Turkey’s Subconscious Mindscapes of the Unconscious
Back to the Essence
Return to the Essence